3. Recommended by Office of the Chief Customer Officer, Communications, and Community Affairs Approval of Amendment No. 3 to Agreement No. 47648 for Media Planning and Placement Services with Fraser Communications. The Amendment is to increase the not to exceed amount by $4,500,000, to $13,500,000. This reflects funds over a five-year period, all other terms and conditions of the Agreement remain unchanged. Determine item is exempt pursuant to CEQA Guidelines Section 15060(c)(3).